The current changes brought about by the COVID-19 pandemic have had far-reaching consequences for businesses. With various states and countries on lockdown, several businesses have had to temporarily close or change their mode of operating. In these difficult times, both local businesses and local digital marketers can find ways of collaborating so that we all […]

The Covid-19 pandemic has brought changes in every aspect of our lives including how we do business. With several parts of the world in lockdown and many people working from home, both local businesses and marketers have had to come up with new ways of doing business. Digital marketing consultants may have found themselves losing […]

In a past blog post, I covered the reasons why young consumers didn’t read local business reviews last year. This was based on the results of the Local Consumer Review Survey conducted by BrightLocal. Since this survey offers plenty of insights into how reviews are important for local businesses, I decided to expound on it […]

Online advertising is one of those things you can’t afford to ignore as a digital marketer. This is one of the areas I really focus on as it could make a difference in whether my clients have more conversions and sales or their businesses get swamped by the competition. In online advertising, Google Ads is […]

In the digital marketing world, seemingly small changes can create huge ripples and in my years in the business, I’ve learned not to ignore them. One of the things currently creating a buzz so far this year is the evolution of Local Search. I have written several times about Google My Business (GMB) and how […]