In one of last month’s articles, we looked at what the new Google upgraded GMB profile meant for local businesses. One of the perks of upgrading to the new GMB profile was getting a Google Guarantee Badge on your profile. But what does the badge mean and why should marketers pay attention to this feature? […]

In a world awash with innovations where customers are bombarded with new services, products, solutions, and tech, marketing matters more than ever before. Marketing makes change happen and businesses that want to remain competitive would do well to remember this. Unfortunately, what we see in most businesses is an increased focus on innovation – a […]

The digital world changes so fast and as a digital marketer, you have to stay on top of these changes. Take for instance the recent changes to Google My Business (GMB). In July 2020, a few people noticed that Google seemed to be testing out upgraded GMB profiles where individuals would pay $50 per month. […]

One of the most timeless types of content is “how-to” content. Don’t believe me? Just do a quick search on any topic and narrow it down to the ones with titles that include “how-to”. You’re guaranteed to get a ton of them. The simple fact is that such content is hugely popular and people can’t […]

As a digital marketer, you need to be aware of the various tools and programs that can affect our digital marketing and SEO efforts. One of these is Google RankBrain. Google RankBrain was confirmed by Google in 2015 and even though it’s been in use for 5 years now, most marketers are still unaware of […]