Digital Marketing Services

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Digital Marketing Service Details

When you are working with me, you will receive the best care and maintenance for your business’ digital marketing efforts. In today’s business marketing world, digital content marketing is an inevitable “must-do”. Your competitors are already doing it, leaving you in the dust every single day you postpone this new-age marketing technique. Gone are the days when radio and print ads were your key marketing strategy.

Though these strategies are still plenty useful, they mean nothing if you don’t have a trustworthy, informative website for your client to view once they’ve heard your name on the radio. A digital marketing campaign starts with effective research followed by out-of-the-box execution.

Search Engine Optimization – (SEO Services)

Search engine optimization (SEO) is my focus and specialty.

I’ve been optimizing web content, marketing for businesses online and have produced great results for many happy clients. Many companies do not have the time or experience to truly understand the competition and learning curve associated with SEO efforts performed in house. This is an area of marketing that takes a lot of trial and error to learn the best routes for internet marketing campaigns and optimizing web pages for increased web traffic.

Search Engine Optimization

Optimizing your website and properly marketing your content through meaningful channels has nearly everything to do with your search engine. Google, being the lead search engine in the world, is typically your primary target.

Google has admitted to a number of factors they consider as they view your webpages. To properly categorize your web content (aka your business), they look to specific page elements, outbound and inbound links, online business citations, content value, and countless website analytics involving the visitors time spent on your website, how many pages they visit, and whether or not they find what they’re looking for from your website (aka the search result provided by Google). You have to remember that Google is a business and their product is a list of useful search results to meet the query presented by the searcher. So if you have the best search results for a specific search term or phrase, Google wants to show you. That’s the bottom line.

A company’s website has little value if customers cannot find it. That’s why it is so important that your website is optimized properly so it ranks for search terms related to your business – and not just ranking for any common search term. A crucial element to SEO is building a site that ranks for meaningful search traffic – traffic that converts into actual leads.

Keyword Research & On-Site SEO Analysis

By first beginning with a careful market analysis, we can then perform in-depth keyword research. Understanding your most optimal keywords is crucial to successfully marketing your business on the web. Without this research, your website can seem directionless. Your current site will also be analysed for any necessary SEO improvements.

In order to properly target your demographic online you must have a clear understanding of the keywords that are most likely to convert web traffic into paying customers.

In order to attract meaningful traffic to your website, we must comb through analytics to pinpoint your target customer and understand how to best market to their needs. By foretelling possible questions and queries your ideal customer may come to you for, we can build trust and transform everyday search traffic into practical business.

Content Creation

For your website, our goal will always be to create the most valuable and resourceful content in your niche. Building trust between your business and potential clients starts with trustworthy content. There is a clear distinction between low budget website design with minimal readable information and a high-end website design that provides a wealth of resourced facts, statistics, knowledge, and more.

Especially for businesses targeting a local clientele, content marketing is extremely effective and will set you apart from competitors in your local market. To better improve your website’s content and value, we will create website and marketing content that includes e-books, infographics, high quality articles, blog posts, research studies and more.

My experience in keyword research and SEO strategy development adds significant value to your site’s content creation, giving you a serious leg up compared to your competitors. By improving this area of your digital marketing strategy using innovative, thoughtful and engaging content, you can expect the highest return on the dollar by converting more customers at the best price point for your marketing budget.

Content Marketing

After a effective content creation strategy is developed, we’ll put this content to work. Not only will excellent content be created for your website, we will be sharing it across the web via social marketing channels and well-fostered relationships with high-authority websites.

A content marketing strategy must be viewed as a long-term focused marketing strategy and should be considered a ongoing investment for any successful company. It involves many different functions to get your content in front of your target market. But by reaching out to your target audience instead of simply waiting for the right customer to stumble upon your site, you’ll see significant increases in meaningful traffic.

Link Earning (Link Building)

Link building in the SEO world is the equivalent of door-to-door marketing in the real world. By building relationships with other sites on the internet, your business can cast a wide web of connections to which Google plays close attention. Essentially, if Google sees a link to your website on another website that they’ve already deemed as valuable content, it boosts your websites curb appeal.

No quality SEO strategy is complete without including a efficient and trustworthy link building campaign.

I will always place best practices for long term results before easy quick results that are harmful in the long run. Attention to detail is the focus required to get quality, authoritative links. The old methods of link building in digital marketing are out the door and will not be tolerated.

Business Listing Management (Citations) – Local Business Service

All local marketing campaigns, weather for products or services, is not efficient unless online business citations are properly managed. In order to outrank and succeed in the long run proper listings are a focus so that your business is properly represented on mobile and local search.

To better manage your business listings online, I’ll make sure that any time your business name and contact information are shared, they are 100% accurate. This time consuming task is worth every penny when your customers have zero problems locating your physical business, however they may have found you online.

Customer Review Gathering & Reputation management

Reputation management (sometimes referred to as rep management, online reputation management or ORM) is the practice of attempting to shape public perception of a person or organization by influencing online information about that entity.

It is important to execute a review gathering method for gaining more online positive reviews.

Conversion Rate Optimization

Today, most marketing teams are structured to drive traffic toward websites, which then converts into leads for the sales team to close. Once this process starts to deliver results, marketers then seek to generate even more traffic, and hopefully even more success.

It might be an oversimplification, but that’s the standard marketing playbook. Few marketing teams focus on getting more from existing traffic. That’s where conversion rate optimization (CRO) comes in.

In internet marketing, conversion optimization, or conversion rate optimization is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage. It is commonly referred to as CRO.

Audience Digital Marketing Services

In order to turn potential customers into the passionate brand supporters. It is important to help communicate and understand your audience better over time. Certain services I can offer you are essential in managing your customer touch points and building brand rapport and trust with your customers as well as coming to understand how you as a company can serve them better.

Email Marketing

Email marketing is extremely effective for many businesses whether it be for services or products. By gathering email and using tasteful marketing you can convert your mailing list of interested customers into dedicated ones.

Social Media Marketing Consulting (SMM)

Taking the time to review the social media strategies with thorough analysis you can paint a clear picture of the market. Analysis is a great way to find out the future direction and goals of your business by interacting with your target customers on a personal basis.

By analyzing your social media marketing campaigns and presence, you’ll know where your social media marketing strengths and weaknesses lie translates into better spent marketing dollars and higher lead generation.

Influencer Marketing

Influencer marketing is a form of marketing in which focus is placed on influential people rather than the target market as a whole on social media. It identifies the individuals who have influence over potential customers, and orients marketing activities around these influencers.

Direct Marketing

Direct marketing is a form of communicating an offer, where we will communicate directly to your target customer and supply an easy method for them to make a direct response. Also known as direct response marketing.

Targeted Media Purchasing

A targeted media buy is the purchase of advertising from a media company such as a television station, newspaper, magazine, blog or website. It also entails the negotiation for price and placement of ads, as well as research into the best new venues for ad placement.

Paid Digital Marketing Services

Paid Digital Marketing Services refers to external marketing efforts that involve a paid placement on third party advertising platforms. Paid media often includes SEM, paid social media placement, targeted display ads & strategic brand placement.

Search Engine Marketing

Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.

• Google Ads Management
• Bing Ads Management
• Other Important Search Engine Paid Opportunities – Etc.

Paid Digital Marketing

Paid marketing is a form of internet marketing that involves the promotion of websites or services through ads and promotional material on sites and social platforms targeting the proper audience.

• Paid Social Media Marketing
  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
• Display Advertising
  • Google Ads Network
  • Various Other Network Options
• Remarketing Services
  • Google Ads
  • Social (Facebook & Instagram)

Marketing Data Collection & Analysis

There are specialist agencies out there that charge you upwards of $50,000 for the first month to set up Google analytics. This can be understood that Google analytics and the tools you have your capacity are very in-depth and advanced.

Investing in an analytical marketer with experience can offer a great ROI; especially, as the data begins to paint a clear picture of your digital marketing attempts.

Data Collection & Analysis (Google Analytics, Ect.)

Companies are often willing to pay such high fees for two reasons:

1. The insight are invaluable to any digital marketing campaign
2. Setting up and navigating these reports requires full-time attention

Data speaks so you can make more effective decisions for the benefit of the business.

Consider your next strategic move to use a wealth of data to develop informed and effective decision making for building your business. Get more out of these free services by hiring an expert well versed in these complex tools.

Website Design, Development, Hosting & Security Services

Following a quality website design, professional development skills are needed to make sure all the gears and cogs run smoothly, always.

It is vital that your website stays up and running effectively through times of trouble and traffic issues. A quality designed and developed website is essential to success with constant problems in online security. Every day websites are consistently being hounded by hackers and spammers.

I simply focus on finding the best way to provide a user with a seamless and glitch-free experience on your website.A good quality designed sites will speak to your customer and do much more for you than you can imagine.

Website Development

Web development is the work involved in developing a web site for the Internet (World Wide Web) or an intranet (a private network). … Among web professionals, “web development” usually refers to the main non-design aspects of building web sites: writing markup and coding.

Website Design & Development

Web design is the process of creating websites. It encompasses several different aspects, including layout, content production, and graphic design. While the terms web design and web development are often used interchangeably, web design is technically a subset of the broader category of web development.

Website design requires very professional and honed skills and an team with an eye for effective customer expectations for effective strategies online.

Considering professional website design as a ongoing investment will be the best way to look at your website (an asset). With consistent review, updating and improvements you will be known for giving your customers the best experience possible.

A messy design and complicated form will leave your customers confused and irritated.

Make sure that your investment in design and development is a long-term investment and something your team is will always looking to improve.

Website Hosting

A web hosting service is a type of Internet hosting service that allows individuals and organizations to make their website accessible via the World Wide Web.

Website Security

Website security is any action or application taken to ensure website data is not exposed to cybercriminals or to prevent exploitation of websites in any way.

Creative Digital Marketing Services

Brand and presentation can make of break your potential sale or customer opportunity and often times that takes getting out of the weeds and adjusting surface level marketing issues like your presentation in designs and video.

I can assist your team in creating the professionally designed and created pieces of work that represent your brand beyond your website.

Corporate Identity Packaging / Branding

Corporate branding, corporate identity or corporate image is the manner which a corporation, firm or business presents themselves to the public. Corporate identity is a primary goal of the corporate communications, for the purpose to maintain and build the identity to accord with and facilitate the corporate business objectives.

The activities and thinking that go into corporate branding are different from product and service branding because the scope of a corporate brand is typically much broader.

Graphic & Print Design

The art or profession of using design elements (such as typography and images) to convey information or create an effect also: a product of this art.

Print design, a subset of graphic design, is a form of visual communication used to convey information to an audience through intentional aesthetic design printed on a tangible surface, designed to be printed on paper, as opposed to presented on a digital platform.

Video Creation

A forward-facing marketing strategy that integrates engaging video into your marketing campaigns. Video marketing can be used for everything from building customer rapport, to promoting your brand, services or products.

General Business Consulting Services