In a past blog post, I covered the reasons why young consumers didn’t read local business reviews last year. This was based on the results of the Local Consumer Review Survey conducted by BrightLocal. Since this survey offers plenty of insights into how reviews are important for local businesses, I decided to expound on it […]

Online advertising is one of those things you can’t afford to ignore as a digital marketer. This is one of the areas I really focus on as it could make a difference in whether my clients have more conversions and sales or their businesses get swamped by the competition. In online advertising, Google Ads is […]

In the digital marketing world, seemingly small changes can create huge ripples and in my years in the business, I’ve learned not to ignore them. One of the things currently creating a buzz so far this year is the evolution of Local Search. I have written several times about Google My Business (GMB) and how […]

Young people these days are considered digital natives and if you’re in the digital marketing field like I am, you can’t afford to ignore this demographic. Since one of my clients wants to target young consumers, I went hunting for more information about them. For instance, what kind of businesses do they look for online? […]

Google Analytics (GA) is one of the most important tools for digital marketers and businesses in this digital era. Given the importance of this tool in revealing in-depth information about a client’s website visitors, it’s not surprising that digital marketers have embraced it as a key ally in building a successful business strategy. Whenever I […]