Recently I have considered the SEO aspects that are unique to retail product markets. There are a lot of companies that can benefit from SEO services for their product but often times a startup or shoestring budget makes it hard for new innovative products to compete in the search results.
Below are some opportunities and threats to SEO success for a retail product business.
Retail Product SEO Opportunities & Threats
Opportunity For SEO Client:
- A Long Product Life Cycle
- A Unique Niche Offering
- Budget Above or Comparable to Top Competition
- Low Competition
Threats To SEO Client:
- Competition With A Head Start On SEO Strategies
- A Saturated Market With Similar Offerings
- Low Margins Threatening Marketing Budgets
Search Engine Optimization (SEO) Analysis Required For Retail Product Success
For those that choose to steer forward and find that they have a good opportunity in their market they should pursue SEO services as a marketing focus with the right tools and information. There are certain metrics and analysis that would be important to have done in order to move forward and attack the market with the best data and knowledge available. Below I break down a few of the key analysis that should be considered.
Keyword Ranking Analysis
The Keyword Ranking Analysis measures the clients website against other competitors search engine rankings for targeted keywords. This information can be vital to understand forward progress as you analyzes ranking changes over time. When it comes to search engine ranking, this is the KPI that demonstrates the effectiveness of attracting organic traffic from the proper customers.
On-Site SEO Analysis
On-Site SEO Analysis provides you details of your standing as a website that is in the process of making your site more search engine friendly. In simple words this means adjusting certain elements on your website so that search engines are able to crawl and understand the content and structure of your website so that it can help align you with the best searchers.
Off-Site SEO Analysis
Off-Site SEO Analysis provides you details of your standing as a website that has gained exposure and promotion by other authoritative sites across your industry and the web. Many people associate off-page SEO with link building, but it is not only that. In general, off site SEO has to do with various promotion methods for the purpose of ranking a website higher in the search results.
Competitor SEO Analysis
Competitor SEO Analysis provides you details of your standing in various SEO areas against your key competition. This analysis will provide you details of your standing next to others in the industry that are targeting the same customers through on and off-site SEO tactics to improve their search rankings.
Really consider the fact that Search Engine Optimization (SEO) is a long game service. If budget does not allow appropriate time to gauge market competitive levels it is often advised to NOT begin a Search Engine Optimization (SEO) strategy. I suggest 6 month minimum commitment to see evidence of SEO improvement and a good trajectory of long term SEO efforts.
If you have questions on your standing in the market and opportunities for your company feel free to reach out.
Potential Retail Product SEO Project Rates
$1,000 – 5,000 – Suggested Monthly Retainer
Or
Base Retainer + Commission
*Available On Appropriate Contracts
*With proper goal conversion tracking in place, commission pay structures are available with a lower base retainer. Requires a fully functional online payment process in place.
