When it comes to building up a long-term marketing strategy, we often rely on traditional marketing techniques like running corporate blogs and social media accounts or sending emails and newsletters.
The problem with this is that it’s what everyone else is doing. To get your audience to notice you and pay more attention, you have to do what your competition isn’t doing yet.
Overlooked Digital Marketing Techniques to Leverage
Here are some tips for growing your brand and reaching more people:
Utilize native advertising
Unlike typical banner ads, native ads don’t hurt user experience because they aren’t intrusive. As a result, consumers pay more attention to them. To launch a successive native ad campaign, ensure that you set clear, realistic goals, select the right advertising platform, and research your target audience.
Be active in various online communities
Sticking to the same online channels that everyone else is using means that your message risks getting lost in all the noise. You can give your business a boost by finding new channels e.g. on Medium, Quora, or GrowthHacker and online communities to distribute your content and gain an audience.
Make use of gamification
Another great way to improve customer engagement is by gamifying various stages of your customer interaction through contests, scoring systems, and other incentives. This can help build brand loyalty, increase your conversions, and help you connect with more potential customers. Just remember to keep the rules and conditions for participating in the campaign simple.
Conduct surveys and publish the results
People love reading about the results of different surveys and this can work in your favor. Conducting a survey and publishing the results can lead to unlimited traffic to your site while also providing a great link-building opportunity and a fast way to build your credibility as an expert on a certain topic. As a bonus, you can repurpose both the survey and results several times e.g. publishing an e-book or featuring it in a blog post or newsletter.
Improve your relationships
There’s more to digital marketing than posting content or running creative online campaigns. A lot of it also has to do with building the right relationships with your customers and clients. A great way to reach out and build relationships with others is through hosting interviews with niche experts and big brands. You can then choose to use some of the quotes in your posts or publish the full interviews.
Let’s Get to Work
If you’re looking to boost your business, secure more leads, and grow your brand, then we can work together. My experience working on different aspects of digital marketing for various clients has helped me hone skills that I can use to craft a unique marketing strategy for your brand.
If you’re ready to improve your business, reach out for a professional consultation and let’s see how we can work together.