In digital marketing, like in many other areas, too much information can be a bad thing. As digital marketers, we have to track lots of metrics that deliver a ton of data. While we certainly need this data to deliver value to our clients, spending too much time analyzing it all can make it hard […]
How A Business Location Has A Huge Algorithm Impact On The “Proximity To Searcher” Local Ranking Factor
In the course of my work, I’ve occasionally had reason to be embarrassed in front of a client. I remember one scenario clearly- I had spent days preparing my presentation. Come the day of the meeting, my client remarked on something they’d noticed in the local SEO report, their traffic and rankings seemed to be […]
How An SEO Tackles An Audience Focused Content Marketing Strategy
A large part of my work as a digital marketing consultant involves coming up with a content marketing strategy for my clients. Since SEO is one of my fortes, I enjoy using my skills to deliver content that best serves both my clients and their customer’s needs. While keyword research still remains a powerful tool […]
How Google’s Exact Match Type Algorithm Adjustment Isn’t Ready To Deliver
Google ads are in the process of adjusting the use of their exact match type and its impact in future ads. As we are given more options in some areas and worry about crafting ads more and more, Google is making adjustments to a match type that seemed like it was straight forward and “exact”. With a […]
Paid Audience Targeting Won’t Overcome SEO Focused Keyword Targeting Anytime Soon
Every so often in my digital marketing career, I come across strategies that are touted as game changers. One of the marketing techniques that has gained popularity thanks to its remarkable success rate is audience targeting. If you’re marketing your business online, you already know that finding a likely customer isn’t easy. You have limited […]
- « Previous Page
- 1
- …
- 12
- 13
- 14
- 15
- 16
- …
- 21
- Next Page »