Conversion rate optimization or CRO is one of the processes involved in digital marketing and it’s one of the many skills I have as a digital marketer. CRO simply refers to the process of optimizing your website to increase conversions or enable people to take certain actions when they visit your website. The whole point […]
Whenever I’m running a digital marketing campaign for my clients, one of the skills I rely on is conversion rate optimization. This is the process of ensuring that visitors to a website are directed to a particular task that I would like them to perform. Maybe I want them to make a purchase so I […]
The whole point of SEO is to get more visitors to your site whether your goal is to sell stuff or attract regular readers or subscribers. The most common tactic used by digital marketers like myself is optimizing the client’s site content for common words that people use i.e. keyword optimization. However, SEO is an […]
Another great podcast from my friend Taylor Timothy, give it a listen for some tips that I think can apply to all businesses that deal with common struggles from time to time. Check Out The Podcast Here.
One of the things I really like about my digital marketing job is how dynamic this field is. Something new comes up almost every day making it an exciting career. I like to keep an ear out for all kinds of new developments that can help my clients take their businesses to the next level. […]