Paraphrased From Sections Of Seth Godin’s “This Is Marketing” Tension is not the same as fear. If you feel like your coercing people manipulating them or causing them to be afraid, you are probably doing it wrong. When we focus on creating growth within our market precisely because we care about those customers we serve, […]

Being conversant with keyword research and best SEO practices is a big plus when working as a digital marketing consultant. A huge part of my job involves advising clients on how to improve their search engine rankings and business’ visibility online to net the customers they want. To do this, you have to know which […]

As a digital marketing consultant, SEO is one thing I’m conversant with. In fact, SEO is part of the digital marketing services I offer clients. Every SEO consultant knows how important it is to have a search-engine friendly site. This helps clients’ businesses to rank higher which in turn exposes them to more potential customers. […]

Seth is a remarkable and iconic marketer, as an digital marketer there is a battle between the new age habits and data driven marketing strategies. What I come to appreciate about Seth is his consumer focused marketing theories that are timeless and true to the core of marketing and business goals. Listed are some of […]

Early on in my career, as I was learning the ins and outs of digital marketing, one thing always stood out for me- great content always carried the day. Websites and blogs that offered readers what they were looking for in terms of relevant content eventually rank higher than their counterparts who have terrible content. […]