In the course of my work as a digital marketing consultant, I’ve occasionally come across some clients who erroneously thought that anything and everything they did to their websites or around the web had an impact on their rankings. Here are 10 common non-ranking factors that confuse people the most: Your website’s age – Many people think […]

In digital marketing, like in many other areas, too much information can be a bad thing. As digital marketers, we have to track lots of metrics that deliver a ton of data. While we certainly need this data to deliver value to our clients, spending too much time analyzing it all can make it hard […]

In the course of my work, I’ve occasionally had reason to be embarrassed in front of a client. I remember one scenario clearly- I had spent days preparing my presentation. Come the day of the meeting, my client remarked on something they’d noticed in the local SEO report, their traffic and rankings seemed to be […]

A large part of my work as a digital marketing consultant involves coming up with a content marketing strategy for my clients. Since SEO is one of my fortes, I enjoy using my skills to deliver content that best serves both my clients and their customer’s needs. While keyword research still remains a powerful tool […]

Google ads are in the process of adjusting the use of their exact match type and its impact in future ads. As we are given more options in some areas and worry about crafting ads more and more, Google is making adjustments to a match type that seemed like it was straight forward and “exact”. With a […]