As a digital marketer, I like to keep tabs on what is happening in the digital space and SEO world. So I was excited when in late July, Google quietly rolled out a “Get a Quote” button for businesses that have turned on messaging on their Google My Business (GMB) app. These buttons can be […]

After working in the digital marketing space for a number of years, I have come to realize that every once in a while, certain debates come up and they’re never resolved. One of these debates revolves around this question “Are 301s, 302s and rel-canonicals basically the same? The short answer is, “No, they are not.” […]

Conversion rate optimization or CRO is one of the processes involved in digital marketing and it’s one of the many skills I have as a digital marketer. CRO simply refers to the process of optimizing your website to increase conversions or enable people to take certain actions when they visit your website. The whole point […]

Whenever I’m running a digital marketing campaign for my clients, one of the skills I rely on is conversion rate optimization. This is the process of ensuring that visitors to a website are directed to a particular task that I would like them to perform. Maybe I want them to make a purchase so I […]

The whole point of SEO is to get more visitors to your site whether your goal is to sell stuff or attract regular readers or subscribers. The most common tactic used by digital marketers like myself is optimizing the client’s site content for common words that people use i.e. keyword optimization. However, SEO is an […]