Young people these days are considered digital natives and if you’re in the digital marketing field like I am, you can’t afford to ignore this demographic. Since one of my clients wants to target young consumers, I went hunting for more information about them. For instance, what kind of businesses do they look for online? […]

Google Analytics (GA) is one of the most important tools for digital marketers and businesses in this digital era. Given the importance of this tool in revealing in-depth information about a client’s website visitors, it’s not surprising that digital marketers have embraced it as a key ally in building a successful business strategy. Whenever I […]

Part of my job as a digital marketer is to use my skills to help my various clients to leverage on their websites in order to increase their conversion rates. Nowadays, users expect websites to be fast. Slow-loading websites negatively impact user experience (UX) which in turn affects a business’ conversion rate. If your site […]