In my line of work, dealing with SEO is pretty much standard so I know first-hand how quickly things change in that field. This makes it hard to measure its impact to understand what works and what doesn’t. However, over the years, I’ve come to realize there are some SEO recommendations that remain steadfast, having […]

As a digital marketer, part of my work involves recommending all kinds of useful tactics to help my business clients improve local SEO and boost their business profile rankings. Lately, I’ve been introducing my clients to Google My Business (GMB) and encouraging them to focus a little more on their Google Business Profiles (GBP). Used […]

Over the past week I was suggested to dive into a new book. Zero to One (by Peter Thiel) talks about the opportunities that come from pure innovation in the workforce when competition is not considered a necessary factor. The book ranges from discussions about business development and lessons about true competition using real world […]

Page speed is one of those things that I have to watch for in my line of work as a SEO specialized digital marketer. But why is page speed important? As I’ve explained to some of the clients I’ve had the pleasure of working with, your website is a window into your company and page […]