In my years working in the digital marketing space, one of the things I’ve learned is that SEO is a dynamic field where changes are constantly happening. Just the other day, Google sent waves through the SEO world after announcing changes to how nofollow link attributes should be marked. They did this to help them […]

The digital space is dynamic and nothing ever stays the same for long and this spills over to digital marketing as well. As a digital marketing consultant, I’ve learned to anticipate and keep an eye out for these changes partly because I love learning new things and partly because such changes can significantly affect my […]

In my digital marketing career, I have had the opportunity to craft different kinds of marketing strategies for my various clients. Some of the most challenging among these involved coming up with ways to market technical products, especially those that make use of new technology that people aren’t that familiar with. When it comes to […]

The digital marketing world is dynamic and nothing ever remains the same for long. Take local SERPs for instance. It seems that every time you search for a local business nowadays, something in the SERPs is different. This might seem frustrating and bewildering to some but as a digital marketer, it reminds me to constantly […]

These days it’s no longer a question of whether or not to market your business but how to do it. In my line of work, I have come across several small businesses that invest in marketing almost as an afterthought. Many others feel that they don’t require any outside help to do their marketing for […]