Part of my job as a digital marketer is to use my skills to help my various clients to leverage on their websites in order to increase their conversion rates. Nowadays, users expect websites to be fast. Slow-loading websites negatively impact user experience (UX) which in turn affects a business’ conversion rate. If your site […]

I was very glad to have the opportunity to attend this years Silicon Slopes Tech Summit in Salt Lake City for my second year. The conference is a globally recognized two-day summit organized and hosted by the Silicon Slopes organization and wonderful tech community. With some of the most prominent and leading minds in the […]

The phrase “Content is King” is often thrown around in digital and content marketing circles. We’ve said it so much that the world finally listened and responded by creating more content than ever before. This created a new problem for digital marketers such as myself– how would we make our content stand out from all […]

SEO has come a long way since the early days of my career. Back then keyword stuffing or writing for robots was the in thing if you wanted your content to rank highly. Nowadays things are different and we no longer need to prioritize content just for search engines. Modern SEO requires that you please […]

As a digital marketing consultant, part of my job is to keep an eye on my clients’ search engine rankings and spot any changes that might help them rank higher. I’ve noticed that over the years, Google has gradually added more information to the search results to help enhance the search experience. One of these […]