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Mar 01 2019

Marketing Quotes I Loved From Seth Godin’s “This Is Marketing”

Seth is a remarkable and iconic marketer, as an digital marketer there is a battle between the new age habits and data driven marketing strategies. What I come to appreciate about Seth is his consumer focused marketing theories that are timeless and true to the core of marketing and business goals.

Markerting Blog Photo (4)

Listed are some of the gems I have found to be thought provoking and informative. I have only read a third of the book at the time of this publishing, but found it something well worth sharing.

Grab the book yourself here – This Is Marketing: You Can’t Be Seen Until You Learn To See

  • Effective marketing now relies on empathy & service.
  • Time to stop begging people to be your clients (or customers) and time to stop feeling bad for charging for your work.
  • Desire for gain versus avoidance of loss.
  • Everyone has a problem, a desire, a narrative, Who will you seek to serve?
  • Product is for people who believe __________. I will focus on people who want __________.  I promise engaging with what I make will help you get __________.
  • There’s almost always a disconnect between performance and appeal. The engineers choice of the best price/performance combination is rarely the markets choice.
  • Yet we still talk about being very good at our craft as if it’s some sort of bizarre exception.
  • We sell feelings, status, and connection, not tasks or stuff.
  • It’s our job to watch people, figure out what they dream of, and then create a transaction that can deliver that feeling.
  • Without a doubt, the heart and soul of a thriving enterprise is irrational pursuit of becoming irresistible.
  • Every very good customer gets you another one. Dead-end customers aren’t worth the trouble. Silent customers, jealous customers, people who think you need to be kept a secret. . . You can’t grow your work on a cul-de-sac.
  • Who would miss it if it were gone?

Written by Braden Tobler · Categorized: Blog

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