As digital marketers, most of our time is spent chasing leads, trying to see how we can land new businesses and conversions for our clients. We spend so much time doing this that we forget to take care of these leads once they become customers.
Rarely do we go out of the way to work on customer retention and improve their love for the brand. In our quest to chase leads, we often risk losing the customers we already have. Often the only communication these customers get from us consists of invoices, newsletters, surveys, or sales emails.
So how can you fix this? What are some of the extra steps you can take to ensure that your customers keep loving and supporting your brand?
Why not give these a try:
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Following them on social media.
Social media isn’t just a tool to market your brand to potential customers. You can also use the various channels to see what your current customers are sharing and talking about. By following them on social media, you can learn what their pain points are, putting you in a better position to meet their needs. Additionally, following customer chatter on social media can alert you to their complaints and concerns, giving you time to solve them before they escalate.
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Improving your post-sale monitoring
One helpful way to monitor the conversation between you and your customers is by putting yourself in their shoes. Create a fake customer profile that embodies some of your sales personas and send them all the emails your regular customers get. This way you’ll be able to tell whether your communication holds the customer’s interest and whether you are meeting their needs.
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Giving them better content
Another great way to bring more value to your customers is by giving them better content. You might be spending much of your time coming up with new content when you might be sitting on a goldmine of previous content. Sometimes all you have to do is update some of your previous best-performing content.
Alternatively, you can opt to make customers more involved in your brand by sharing the cool stuff happening in your organization. Maybe share how you make some of your products, your daily routine, stories from different departments, etc. Don’t just send marketing messages to customers, change it up with other content as well, and give them a reason to keep loving you.
Let Us Work Together
Improving your customers’ experience is key if you want to keep your business headed in the right direction. Thanks to my experience working with various clients, I have developed the skills to not only improve a business’ online visibility but also retain its existing customers.
Schedule a consultation with me today and let’s see how we can work together to net you more customers and keep your existing ones happy and satisfied.
